--- title: "UConn Brand and Logos" canonical: "https://facultystaff.clas.uconn.edu/space/CFSKB/28977922052/UConn%20Brand%20and%20Logos" format: markdown --- [UConn's brand standards](https://brand.uconn.edu/) help ensure the University is presented consistently across all communications. Faculty, staff, students, and units are expected to follow these standards when creating websites, publications, social media, presentations, signage, and other communications on behalf of UConn.  The CLAS Communications Office can help you understand and apply the UConn brand standards and can:  - Provide official UConn and CLAS wordmarks - Create personalized wordmarks for approved departments, programs, centers, and institutes - Answer questions about brand guidelines, including logo usage, websites, social media, and other topics ## UConn Brand Standards  The [brand website](https://brand.uconn.edu/) provides resources to help you effectively communicate with UConn audiences, including guidelines and standards for logos, websites, signage, social media, video, stationery, and other topics.  ## Wordmark and Logo Standards   Learn how to use [UConn’s approved logo system](https://brand.uconn.edu/visual-identity/university-logo-hierarchy/) to ensure consistent and accurate branding. If you need a custom logo for your unit, contact the CLAS Office of Communications or email [brand@uconn.edu](mailto:brand@uconn.edu). ## Logo and Design Templates  University Communications offers [free templates](https://brand.uconn.edu/applying-the-brand/design-templates/) for flyers, posters, and other design projects. Most of the template files available require Adobe Creative Cloud and related fonts.  ## Editorial Style Guide  Follow [UConn's Editorial Guidelines](https://brand.uconn.edu/resources-tools/editorial-guidelines/) to ensure your written communications are clear, consistent, and professional. UConn follows the [Associated Press (AP) Stylebook](https://www.apstylebook.com/) along with the UConn style guide, which highlights University-specific conventions and clarifies commonly used AP style rules.  **Tip: **UConn is not an acronym. Write it as UConn in text, headlines, email signatures, and other materials, not UCONN.