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title: "Communications and Marketing"
canonical: "https://facultystaff.clas.uconn.edu/space/CFSKB/28978348033/Communications%20and%20Marketing"
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The [CLAS Communications Office](https://clas.uconn.edu/about/directory/?group=Dean%E2%80%99s%20Office&tag=Communications) provides strategic marketing and communications support for departments, centers, institutes, and administrative units across the College of Liberal Arts and Sciences.  

Whether you're planning a website, promoting research, or developing marketing materials, the office can help you identify resources, navigate University requirements, and communicate effectively with your audiences. 

The office works closely with <u>[University Communications](https://universitycommunications.uconn.edu/)</u>, which establishes UConn's brand standards, marketing policies, and institutional communications. 

Use the pages in this section to find guidance on common communications and marketing topics, learn about University policies and standards, and access tools and resources to help you plan and promote your work. 

## Contact the CLAS Office of Communications 

For assistance, email <u>[clas_communications@uconn.edu](mailto:clas_communications@uconn.edu)</u> or [contact a member of the CLAS Communications Office](https://clas.uconn.edu/about/directory/?group=Dean%E2%80%99s%20Office&tag=Communications).  

Contact the office early when planning a marketing or communications project. The team can help you choose the best approach, understand University requirements, and connect you with the right resources. 

## Articles in This Section 

> Macro (pagetree)



## University Communications and Marketing Resources 

### <u>[UConn Brand Guidelines and Usage ](https://brand.uconn.edu/visual-identity/guidelines/)</u> 

Start here to learn about the best ways to convey the UConn brand in a variety of settings. 

### <u>[Aurora Training Guides](https://aurora.uconn.edu/guides/)</u> 

Find step-by-step instructions for how to use Aurora, UConn’s web content management system powered by WordPress. 

### <u>[Downloadable Marketing Templates](https://brand.uconn.edu/applying-the-brand/design-templates/)</u>  

Download templates for use in official e-mails, print materials, PowerPoint, websites, and more. 

### <u>[Editorial Style Guide](https://brand.uconn.edu/resources-tools/editorial-guidelines/)</u>  

Find UConn’s written style guide for news stories, publications, digital content, and other communications. 

### <u>[IT Accessibility – Content Guidelines](https://accessibility.its.uconn.edu/content-guides/)</u> 

Learn how to create accessible digital content in line with the University’s Digital Accessibility Policy. 

### <u>[Logos and Wordmarks](https://brand.uconn.edu/visual-identity/)</u> 

Learn how to use the UConn wordmark, UConn’s primary visual identifier, and guidelines on custom logos.

### <u>[Media Share](http://mediashare.uconn.edu/)</u> 

Download high-resolution images via UConn’s free online photo database. 

### <u>[Social Media Guidelines ](https://brand.uconn.edu/resources-tools/social-media/)</u>  

Find guidelines, resources, and tips for UConn social media managers. 

### [Video Standards](https://brand.uconn.edu/applying-the-brand/video/)

Find information about best practices for UConn videos, including, fonts, titles, captions, and more.

### <u>[Web Standards](https://uconn.sharepoint.com/sites/UconnBrand/Web%20Guidelines/Forms/AllItems.aspx?id=%2Fsites%2FUconnBrand%2FWeb%20Guidelines%2FWeb%20Guidelines&p=true&ga=1)</u> 

Review the University’s standards for web domains, hosting, site content and management, and more.